Carers UK recognised that new carers experience many of the same experiences and issues in their first few months of starting their caring role. They tasked me with creating a suite of content to support them and signpost to further advice.
The brief was to:
Create a series of animated videos to help new unpaid carers navigate some of the issues they will experience in their first year of caring.
Base the content on personal testimony from real-world carers.
Working in collaboration with their communications and information teams, I led the production of content on a range of topics including managing stress, working with challenging behaviour, and navigating benefits available to unpaid carers. The process included conceptual ideation, script writing, storyboarding and animation.
We also translated this animation series into 5 alternative languages. See the translations here.