“A mental health platform for the strugglers, just-about-copers and keep-it-insiders.”
THE CLIENT:
CoFuddle.com is a mental health and wellbeing platform that connects therapists and coaches with those that need support and advice.
The CoFuddle team knew they needed to develop a content strategy that would build trust with mental health professionals, whilst also providing a more informal, less clinical environment for those seeking help.
THE MISSION:
Refine the brand for video and animated output.
Devise and deliver a content strategy to grow CoFuddle’s user base and engage mental health professionals.
REfining style and tone
Working closely with the Cofuddle team, we tested visual styles and copy variations with target groups. Once a vision was agreed, we created a video and motion style guide, with video/animation/audio assets for online and offline channels.
An example video ad from Instagram & Facebook
