“Dementia affects 850,000 people in the UK, but there are many misunderstandings about the illness and how to care for those going through it.”
Dignity In Dementia wanted to promote awareness of their campaign to support families affected by dementia.
THE approach:
Create two short animated films based on a poems about the emotional impact of living with Dementia.
With a strategy agreed, we set about producing the film and getting it in front of the folks who’d find it most useful and moving.
Both of the films were based on poems written by Dignity In Dementia volunteers / service users.
We produced this film to promote the launch of a guide for care home staff.