“Our natural world is under threat. We need your help to take action.”
As part of my work for Kindly.com, I produced and managed a social media campaign to help promote awareness of WWF’s Earth Hour event.
The challenge:
We challenged Kindly members to upload a photo using #Connect2Earth that celebrates the natural world near them, using the caption to describe what makes that place so special to them.
Some lucky entrants were awarded with some super, sustainable swag from WWF.
With a strategy agreed, we set about producing the film and getting it in front of young creators, our target audience.
Users generated a treasure trove of social content, and amplified our message through their networks.
