“We’ve got loads of useful services available, but no-one knows about them…yet”
I was challenged by Independent Age to help get the word out.
Working closely with their in-house experts and marketing team, the mission was to:
Make older people and carers aware of the services available to them.
Prompt them to call the Independent Age helpline to discuss their circumstances and find support.
Reinforce Independent Age’s brand style and positioning across all content.
With a clear map of where older people hung out online, we designed and produced a range of content for social media channels & TV advertising.
How do you get information in the hands of the people that need it?
Digital Advertising (Video)
We created a series of micro-ads to promote Independent Age's information guides on Youtube.
TV advertising
We produced and A-B tested animated & live action TV ads.
Explainer Animations
We produced a series of 9 explainer animations for use online, targeted at specific service user personas.