Over a million elderly people in the UK don’t hear from anyone over the festive period.
The Challenge:
How might we create an uplifting experience for every older people in a care home at Christmas?
The Solution:
A collaborative Christmas letter exchange. Working with partners in schools, care homes and business to co-design and test our apporoach, we delivered over 10,000 cards and letters to older people in care homes across the UK.
Watch the case study overview video.
The campaign
We used social media, direct mail, and local advertising to recruit volunteers, schools and workplaces and keep them engaged through the length of the campaign.
More than 200 care homes & community organisations around the UK helped identify older people who’d appreciate a card.
Handmade cards were created in class rooms, offices and on kitchen tables across the country, and sent to our ‘sorting office’.
10,000 cards were sorted and delivered to residents in care homes, just in time for Christmas.
The Artwork
